BDO

Reaching B2B audiences with bold ideas

Client:
BDO
Category:
Copywriting, Design, Infographics, Strategy

Challenge

Accountancy firm were looking for an agency they could count on to help them reach and inspire high‑growth businesses and aspirational entrepreneurs.

The expert business advisors asked Sticky to:

  • Help them engage with a tech and digital media audience
  • Accelerate the performance of their plugd:in content hub
  • Showcase their expertise in new industries

Approach

In just a few short months we brainstormed a series of bold, innovative ideas to produce a content calendar filled with the latest industry news, insights and predictions.

With the help of social copy and infographics, we amplified everything from progressive thought leadership pieces to inspiring company profiles, engaging with a new and active audience of business leaders and entrepreneurs.

Then we took it a step further. Through carefully curated interviews, we produced ebooks covering niche topics from technology in healthcare, to emerging tech hubs and advances in the TV and film sector, showcasing BDO’s broad expertise and opening the doors to new global business opportunities.

Results

30%
increase in tech revenues
392%
increase in page views
1226%
increase in social searches

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