Brief
QA believes that everyone benefits from having the latest tech skills. The training and apprenticeship providers are on a mission to give diverse talent and forward-thinking businesses the tools they need to gain a competitive edge.
The training trailblazers asked us to:
- Position QA as thought leaders
- Communicate their key values
- Improve user journeys
Approach
QA’s training and apprenticeships have earned them a place at the tech and talent table. Their ongoing challenge is making meaningful contributions to the conversation.
By balancing fact and opinion, we’ve produced blogs highlighting QA’s services and addressing the burning issues affecting the tech workforce. Built on a strong foundation of existing tonal and core values, our content promoted the upskilling experts’ upstanding work to b2b and b2c audiences in an engaging way.
Our efforts didn’t end there, as we set out to make recruiting the best talent and enrolling in the latest courses a smooth process for everybody. Shifting the focus from product features to user benefits has helped us to craft new copy and map out new and improved web pages for decision makers, career changers and many more.
