Device Orientation
E&J Gallo Winery

Building social brands

Challenge

E&J Gallo wanted to raise the profile of their premium, challenger wine brands Apothic and Dark Horse in the UK. Both have distinct brand personalities – Apothic is dark and mysterious, while Dark Horse is bold and defies expectation.

Approach

Full social management and production - campaigns and always-on - to drive engagement and awareness among target audiences. Creating premium visual content produced exclusively for each of the three brands on a tightly controlled budget.