The smoothest of social campaigns

Brief

A premium wine loved by young professionals, Apothic were experiencing double digit growth when they got in touch with Sticky.

The ‘smoothest red wine’ on the market asked us to:

• Drive acquisition through awareness
• Manage their online community
• Achieve 3.5% engagement on social posts

Approach

We wanted to hit the right (tasting) notes from the off and set out to create assets that capture Apothic’s and their audience’s imagination too.

Our content sommeliers paired photography with food moments to deliver images that perfectly complement social feeds while following the Portman Code. The shoot left a sweet aftertaste with carefully thought through social copy and community management added for the perfect digestif.