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Man scrolling short-form and long-form content on his mobile device
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Short-form vs long-form: a content strategy conundrum

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Marketing lady writing content and tone of voice on her laptop
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Why tone of voice matters now more than ever

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Great movie taglines
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6 great movie taglines and what copywriters can learn from them

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Marketing team, woman and man, writing content and tone of voice on his laptop
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Call that a tonal value?

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A man gives good feedback on content amends while working late. Sitting on stairs with laptop
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7 ways to give good feedback

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Marketing lady writing content and correcting tone of voice mistakes on her laptop
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6 tone of voice mistakes and how to avoid them

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The case for colourful content creation
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The case for more colour in content creation

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6 lessons The Traitors can teach us about copywriting
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6 lessons The Traitors can teach us about copywriting

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Staff Spotlight Georgie Mathew
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Sticky Staff Spotlight: Georgie Mathew

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Football referee showing a red card
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13 words or phrases to ban from your website

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Couple watching Christmas TV adverts at home
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Our thoughts on 2023’s Christmas ads 

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Man using a computer while working on UX copy
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5 best practice tips for UX copywriting

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StaffSpotlight Nick Bain
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Sticky Staff Spotlight: Nick Bain

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