training
Digital copywriting training
(Financial Services – Personal)
Equip your teams with the skills and knowledge to create financial copy that gets results.
Training by Sticky
We’ve been training people in the art of digital copywriting for more than 20 years.
Combining digital best practice and financial knowledge, our Writing Effective Digital Content for the Financial Services – Personal Sector training will help your teams produce copy that gets results.
Courses typically last 6 hours and can take place in-person or virtually. We recommend no more than 8 trainees in each session to ensure everyone gets the most out of the course.
Combining digital best practice and financial knowledge, our Writing Effective Digital Content for the Financial Services – Personal Sector training will help your teams produce copy that gets results.
Courses typically last 6 hours and can take place in-person or virtually. We recommend no more than 8 trainees in each session to ensure everyone gets the most out of the course.
We’ve worked on digital copywriting training for
What challenges can it help with?
- Improve copywriting skills for you or your team
- Equip you with the tools and information you need to make a case for content in your organisation
- Build confidence writing about complex financial subjects
- Creating copy that meets compliance needs
What does the course cover?
All our writing courses are based on digital content best practice – the guidelines we use ourselves when creating copy for clients. Our courses are highly practical, with plenty of exercises, on-the-spot feedback and discussion.
Elements covered include:
Digital Best Practice – and how this helps when crafting financial copy
- Content planning – writing for different audiences and channels
- Scannability – using bullets and bold, front-loading content, content formats, cutting copy
- Using plain English to explain complex products and concepts without jargon
- Signposting – headings, links, buttons and calls to action
- Creating shareable content
- SEO – writing content people will find
Writing for the financial services sector
- Working with product and compliance
- Fair treatment of vulnerable customers
- Working within FCA guidelines
- Common pitfalls and how to avoid them
Get in touch to discuss your brand’s requirements.
What attendees say
“
Good mix of ‘theory’, real life examples (good and bad) and exercises to put the theory into action. Very engaging – thank you.
Great tutor! Great pace and content. Really enjoyed it.
I definitely feel that I can approach writing and editing copy more confidently now.
”
More services
Digital copywriting training
Equip your teams with the skills and knowledge to create copy that gets results