Sticky Staff Spotlight: Jamie Wood
Meet Jamie Wood, Head of PR and Communications Services from the Strategy department at Sticky…
Sticky recently relaunched as a strategic marketing consultancy, offering an integrated service for brands in sectors facing major disruption, such as finance, travel & transport, health and wellbeing, and food & drink.
At Sticky, we put people at the heart of our business. Our diverse team of specialists are integral in driving our new proposition to provide clients with a data-driven approach to audience engagement.
Get to know Jamie Wood, Head of PR and Communications Services at Sticky. He talks about what approach brands should take with their communications strategy during Covid-19, how to apply thinking first for any marketing campaign, his proudest career moment while working at Sky News, and much more...
Don’t say anything until you’re really sure what it is you want to say.
What do you do at Sticky in one sentence?
Help clients understand what they should be saying, how they should be saying it and who they should be saying it to.
What gets you out of bed in the morning?
Getting involved in exciting and creative projects where we can really help brands say something interesting.
What’s your background and experience?
I’m an ex-hack. Twenty years in journalism, from local papers to a decade as an Executive Producer at Sky News, covering the biggest news stories in the world and making thousands of hours of television. Now I’m using the tricks of that trade to take brand communication to the next level.
The proudest moment of my first career was getting a BAFTA nomination for coverage of the Egyptian Revolution.
What is your proudest moment in your career so far?
The proudest moment of my first career was getting a BAFTA nomination for coverage of the Egyptian Revolution. I’m now working towards the equivalent in my second….
What is a typical week for you at Sticky?
Lots of thinking, collaborating and creating – from researching data to inform my advice on a communications strategy, to joining a creative brainstorm for some social content, or getting together with the rest of the senior team to pitch for new business. As a strategist, I dip in and out of different accounts depending on the needs of our clients – so I work with a lot of our different teams. My background means I’ll also get called on to supervise some elements of our content creation too, and it’s great to be involved with that side of the business as well.
What type of projects do you work on?
Pretty much anything or everything where some thinking and clear communication are needed. So I’m not limited to any one type of client or sector, which really helps keep things fresh and interesting for me. It could be anything from finance to food and drink – just wherever our account managers feel they need to inject a particular perspective on what a client should be doing next.
We want to make sure that we always help brands do the thinking first before they start planning the execution of a marketing campaign.
What advice would you give to brands on their strategy while they try to navigate disruption right now?
Don’t say anything until you’re really sure what it is you want to say. Customers and audiences are smarter than ever, and in a digital and social world they’re making decisions on brands based on how they perceive them, not how the brand talks about itself – they get to decide your reputation.
Because there are so many communications channels, it’s all too easy for a brand to become a broadcaster, and just pump out lots of stuff. But if you haven’t thought about it first, you can easily end up wasting your money shouting into a void, or worse still, saying something that you can’t back up by your behaviour.
What role do you see your department playing in the future of Sticky?
As part of the strategy unit, we are the centre of what Sticky does and the first port of call for all our clients and projects. We want to make sure that we always help brands do the thinking first before they start planning the execution of a marketing campaign.
The bigger the conversation the better, it allows us to be a genuine partner for our clients – offering them an outside perspective on everything they’re trying to say. And if we’ve shaped all of that strategy properly first, it means we’re in the perfect place to deliver our award-winning copy and content…
How can someone come to you for help?
Just drop us an email or give us a call – we can join any stage of a conversation about a business challenge or campaign. But of course the earlier we can get involved – the better!
If you’d like to discuss a business challenge or need advice on a particular campaign, Jamie is available for a free online consultation. To set up a chat with him, contact our head of marketing on the details below.