Brief
Best Western were looking to create content as unique as their independent hotels when they asked Sticky to ramp up the human in hospitality.
The holiday heroes asked us to:
- Inspire an audience to book Great British breaks
- Create content that reflects their ‘Booking Good’ philosophy
- Boost the hotel chain’s SEO in the process
Approach
We took the feel-good glow from supporting local, independent and family-run spaces and paired it with travel insights to bring Best Western’s Booking Good philosophy to the fore.
Think destination guides that go off the beaten track and features that tap into the latest industry trends; pet passports, multi-generational trips and slow travel, our content covered it all. We give holidaymakers the content they really want as and when they want it while ticking those all-important SEO boxes.
And for the complete holiday package, our guides and features are supported by carefully crafted emails and social copy to drive traffic in their direction.
