Raising profiles and raising glasses

Challenge

E & J Gallo is home to three wine brands with very different flavours and distinct challenges of their own: Apothic, Dark Horse and Barefoot.

When the winery spoke to Sticky they asked us to:

• Raise the premium profile of Apothic and Dark Horse
• Help Barefoot become the number 1 wine brand in the UK by revenue
• Deliver assets that voice their brand values

Approach

We took the rich bouquet of E&J’s loyal customers and thought about what they love most about their wines. From celebrating life moments, to leading lavish lifestyles, we were intoxicated with inspiration when making connections with consumers.

We poured our hearts and souls into creating visual content for each of the three brands in a cost-effective way to deliver maximum ROI. Our content sommeliers paired imagery with engagement, managing a social community to keep the content strategy flowing.