Always-on content to drive sales
- Dixons Carphone
- Content marketing
How to use content to attract and convert an audience to CurrysPCWorld.
We rebooted the TechTalk blog, aimed at new audiences and driven by quality of execution and cut-through ideas.
Our strategy is based on analytics and insight, tapping into topical trends and identified content gaps.
We run a rolling calendar of content and all production on the blog.