Award-winning healthcare comms

Brief

Private healthcare provider Spire wanted to take a new approach when sharing their work with the world, that put their patients at the heart of communications. 

Sticky were asked to build a content strategy to:   

• Encourage positive sentiment   
• Boost online engagement   
• Update patients on their treatment schedules 

Approach

During the COVID crisis, we looked at how Spire supported the NHS by offering up hospital space, staff and equipment. We used data-led insights to identify the activities that would resonate with their audience the most and shifted the focus on to their good news through #howwehelp. 

Videos, animated graphics, social media campaigns and social listening reports were created as part of a strategy that earned professional praise and continues to deliver results. 

90%
positive sentiment with audiences

30%
increase in share of voice in news coverage

1,150+
positive #howwehelp mentions

1x
PR Week Award for Best Healthcare Crisis Comms