Brief
To tell the Coca-Cola story in a uniquely British and modern way, and talk credibly and compellingly about corporate activities to the public and stakeholders.
Approach
We developed a content strategy for Coca-Cola Journey GB – www.coca-cola.co.uk – based on audience insight, creative ideas and visual storytelling.
Targeting 3 new personas, we now build messaging into content, and follow an audience first approach.
Working closely with the client, we’re always analysing, optimising and improving the content to continue to drive results.
