Challenge
Home to the UK’s number one Pinot Grigio, Merlot and Pink Moscato, when Barefoot asked us to boost brand sentiment and position their wine as a premium product, we looked beyond bouquets and toward behaviours.
The marketing team ordered a creative campaign designed to:
- Boost brand awareness by 6% from 56% to 62%
- Deliver assets that voice their brand values
- Help Barefoot become the number 1 wine brand in the UK by revenue
Approach
We flipped the tasting notes script and took a deep dive through Barefoot’s socials to find what matters most to its drinkers: those occasions where a bottle makes moments more memorable.
We poured our professional hearts and souls into a TV commercial focused on life-moments. A collage of date nights and game nights boosted by Barefoot, which aired during Love Island episodes in 2021.
And for the perfect content pairing, we shot and delivered a year-long social campaign featuring high quality photos and copy. Chef’s kiss
Results
increase in brand awareness
increase in likelihood to purchase
