Device Orientation
Barefoot Wine

30-second VOD with social cut-downs

Challenge

To position Barefoot Wine as a premium product and a fun, enjoyable experience for the wide plethora of Barefoot drinkers. Our narrative would also need to work across various European territories on both TV and social media.

Approach

We took a deep dive into Barefoot’s social channels with the aim of finding out who was drinking the wine and how they felt when drinking it. We found that Barefoot drinkers don’t speak about wine in the context of traditional notes, rather in reference to occasions. So we created a series of relatable, celebratory events around which to base our narrative, where every occasion is made all the better with a bottle of Barefoot wine.

Results

You can watch the video here