training
Tone of voice development
Working with Sticky
We’ve worked on content audits for
What challenges can a strong tone of voice help with?
A distinctive tone of voice can help you:
- Stand out in the marketplace
- Build affinity with customers
- Make messages land more clearly, effectively and impactfully
It also helps in terms of the content creation process by:
- Ensuring consistency – so no matter who is writing your copy it sounds like ‘you’
- Making life easier for writers – they have clear instructions to work to
- Providing a benchmark for what ‘good’ copy looks like, making the sign-off process easier for reviewers
Our process
We have a tried and trusted process for helping brands develop a strong tone of voice:
Stage 1
Survey of key stakeholders
Following a kick-off call, we’ll set up an online survey to find out what people think is working or not working well in their current comms, brands with voices they admire, which words they think best describe the tone of voice they’d like to achieve, what type of language feels appropriate and more.
Stage 2
Workshop with key stakeholders to start developing the new tonal values. This includes playing back the findings of the survey.
Stage 3
Delivery of tonal values and practical tone of voice guidelines. Guidelines will include definitions of values, and dos and don’ts with examples for different platforms.
Stage 4
We can add an extra stage, training internal teams in using the new tone of voice.
Get in touch to discuss your brand’s requirements.
“
As opposed to just telling us what to do to reach our new targeted audiences, the approach taken by Sticky was to make us realise and understand by ourselves the painpoints related to the way we communicated on our website and how to fill those gaps by helping us determine the new tone of voice we wanted to move forward with.
World Intellectual Property Organization
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