training

Digital copywriting training

Equip your teams with the skills and knowledge to create copy that gets results

Training by Sticky

We’ve been training people in the art of digital copywriting for more than 20 years.

Choose between our standard Writing Effective Digital Content course, or a bespoke course designed to address specific needs within your business, with examples and information tailored to your organisation and sector.

Courses typically last 3-6 hours and can take place in-person or virtually. We recommend no more than 8 trainees in each session to ensure everyone gets the most out of the course.

We’ve worked on digital copywriting training for

What challenges can it help with?

Introduce your team to the basics of digital copywriting
Improve copywriting skills
Equip you with the tools and information you need to make a case for content in your organisation

What does the course cover?

All our writing courses are based on digital content best practice – the guidelines we use ourselves when creating copy for clients. Our courses are highly practical, with plenty of exercises, on-the- spot feedback and opportunity for discussion.

Elements covered include:

Content planning – writing for different audiences and channels
Scannability – using bullets and bold, front-loading content, content formats, plain English, cutting copy
Signposting – headings, links, buttons and calls to action
Creating shareable content
Writing persuasive content SEO – writing content people will find

Get in touch to discuss your brand’s requirements.