audits
Content audits
Make sure your content is meeting you and your audience’s needs
Working with Sticky
Got lots of content but not sure it’s working as hard as it could be? Our expert team will conduct an independent evaluation of your content based on best practice principles. We’ll look at both good and bad, what is and isn’t working and produce a series of recommendations to help take your content to the next level.
We’ve worked on content audits for
What challenges can a content audit help with?
An audit is a good way to benchmark your content – particularly at the start of a large project such as site redesign and migration. It provides an intelligent assessment of content that can:
- Offer external independent expert advice to support managers/teams wanting change
- Help support a business case for content
- Create a roadmap
- Identify priorities
- Pinpoint potential quick wins
- Identify content gaps and consider how well content is meeting audience needs
Our process
We typically work on two types of audit:
- Qualitative – we’ll review a selection of pages and evaluate them against strategic goals and best practice principles and make a series of recommendations for both short-and long-term improvements to your site
- Quantitative – we’ll focus on a collated inventory of website pages and make a very brief assessment about which to keep, kill or improve – perfect if you are migrating your website
Or you may wish to combine elements of both of you are doing a major website overhaul.
Other services you may find useful
We offer a range of other audit services including:
- SEO audits
- Competitor audits
- Email audits
- User journey audits
Get in touch to discuss your brand’s requirements.
