International Women’s Day: An insight into the women at Sticky

They lead, innovate, and orchestrate in all facets of the agency. So, for this year’s International Women’s Day we wanted to speak to the women at Sticky to get their first-hand views and experience on how to break the bias.

With over 15 years’ of industry experience, we spoke to Georgie, our Client Services Director, about her thoughts on empowerment and advice for women just starting out in their career. 

As this year’s theme for International Women’s Day is #breakthebias, what does it mean to you to break the bias?

Breaking the ideas that surround double standards and how we apply different measures to the sexes. I think breaking the bias would be creating room for women’s ideas and their different types of communication styles. Also, we need to truly understand each other’s perspectives and fight against the negative stereotypes used against women. Whether that be a woman who is confident being seen or called ‘bossy’. 

Is there a female role model that you feel forged the way for you?

I feel lucky in the sense that my career has been dominated by women, from my bosses to colleagues I’ve worked alongside. Through my experience I can say I have been made to feel confident and empowered. The women I have worked with have created space for me and my viewpoints. This was as simple as opening the floor for me to input in a meeting. 

However, I would say my mum has had the biggest influence. She created the blueprint in which I follow. Her example of working as an immigrant woman in the 80s definitely forged the way for me. I saw the sacrifices she had to make but also the successes, and I can say she is where I get my work ethic from. 

What is one piece of advice you would give a woman just starting out in their career?

Just try. I remember early in my career, one of the first agencies I worked for, I was asked to do something that seemed quite difficult and as I was relatively new to the role, I felt a little overwhelmed. I went down to the basement of the office where most of the couriers worked and there was a piece of advice one of the couriers gave me that has stayed with me since, “they are only paying you to try”.  This really changed my perspective on the challenge, and I knew they were just asking for my best. 

So, for a woman just starting out in her career, I would say try, be willing to learn and take every opportunity. 

Just starting her career journey, Maryam, our Mid-Weight Editor, discusses her experience as a young woman in the creative industry. 

What does it mean to you to break the bias?

For me, breaking the bias means not only pushing yourself out of your comfort zone, but pushing yourself away from stereotypes others might have of you. It means doing and achieving things that others say you can’t and tackling the barriers that are in the way of you achieving your best.

Have you faced any barriers as a woman in the creative industry? If so, how did you overcome them? 

As a woman in the creative industry, there have been times when my voice hasn’t been heard, or, when it has been heard, it’s been described as “bossy.”  In these situations, I voice my concern to the relevant people and let them know how I feel. If you don’t let others know how you’ve been made to feel/what they have done wrong, nothing will change.

Is there one thing you would have liked to know before you started out in your career?

I would’ve liked someone to be realistic with me about what it means to be a female in a creative (or any) industry, so that it wouldn’t have come as a surprise to me when I see others advancing in their careers quicker than me. I would’ve liked to have been given the knowledge and tools needed to build my confidence and to challenge things in the workplace.  

Jackie, Head of Editorial (South), has 20 years under her belt at Sticky. We asked for her perspective on gender equality and lessons she’s learned through the years. 

What does it mean to you to break the bias?

For me, it’s all about valuing difference and diversity – variety is a positive thing. 

What do you feel is the biggest issue facing women in the modern workplace?

Simply not being taken as seriously as men. This is a cultural issue – it’s not just to do with the workplace and it’s not for women to fix. People need to examine their attitudes, at work and outside it.

What is one piece of advice you would give to women just starting out in their career?

Believe in yourself. You can do it!

In whatever way you choose to mark and celebrate this day, we at Sticky wish you a happy International Women’s Day.

If you’d like to talk to us about a business challenge or campaign, please get in touch.

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