Brief
The RAC have been helping motorists get from A to B for more than 120 years. When they needed to take their content strategy to new places, they chose Sticky as their first pit stop along the way.
The brains behind breakdown recovery asked us to help them:
- Become the authority on road safety
- Build trust as a leading voice on motoring news
- Stand out from the crowd to recruit more members
Approach
Not content with writing perfectly crafted copy for the RAC Hub, we set out to find new ways of getting more mileage from our content. We took the site’s most visited advice pages and transformed paragraphs and prose into engaging imagery.
Infographics and animations added an extra layer of accessibility and lasting value that proved popular with national publications who featured the assets on their websites.
